The demise of the feature wall

A feature wall, by definition, should be a ‘feature’ - it should stand out, attract the eye immediately, and wow the viewer, but it still needs to TIE IN with a fully designed scheme and link in / ‘flow’ within the space. It shouldn’t hit you in the face in a bad way, in a jarring way. It shouldn’t be seen as ‘oh they’ve done a feature wall but nothing else’. Which is what I think comes across in many Serviced Accommodation / Airbnbs at the moment. So how do we remedy this problem?