5 Things NOT to do if you want more bookings
Kate Campbell Kate Campbell

5 Things NOT to do if you want more bookings

There are so many bits of advice out there about what you SHOULD be doing! But sometimes what NOT to do is more helpful… So for ‘alternative’ interior design advice for your holiday home rental / Airbnb, here’s what NOT to do if your aim is to get MORE BOOKINGS and increase your profits, while still having a great holiday home for yourselves.

Read on and take note!

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TOP 5 WAYS TO CREATE A ROMANTIC GETAWAY
Kate Campbell Kate Campbell

TOP 5 WAYS TO CREATE A ROMANTIC GETAWAY

If you have a holiday rental / Airbnb which is perfect for a romantic getaway or a ‘couple’s retreat’, are you selling it as such, and providing the best experience for your loved up guests? Here’s how interior design can make the difference, get you those couple’s bookings and make your place truly desirable!

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How do you ‘Boho’?
Kate Campbell Kate Campbell

How do you ‘Boho’?

I’m sure you’ve heard the term ‘Boho’ when talking about interior design styles. Modern Boho is a popular choice, but as with any design style, it’s not always so easy to apply when it comes down to nailing the look for the interior decor. Just looking at a pretty moodboard is inspiring, but what you really need are DETAILS!

So I’m going to expand a bit further on what the Modern Boho design style is, and how you can get this look in your Airbnb holiday short term rental.

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Behind the Moodboard: The Nuts and Bolts of an Interior Design Scheme
Kate Campbell Kate Campbell

Behind the Moodboard: The Nuts and Bolts of an Interior Design Scheme

Moodboards are pretty. They’re nice to look at. They’re inspiring…. BUT… when it comes down to the nitty gritty of an interior design scheme for your Airbnb holiday rental, they are merely the polished exterior of the nuts and bolts of what really makes an interior design refresh or renovation successful. The inner workings of an interior design scheme are all about the ‘Specification List’, or the Spec List as its sometimes known. The shopping list for an outstanding interior design.

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5 Reasons Why You Need a Design Scheme
Kate Campbell Kate Campbell

5 Reasons Why You Need a Design Scheme

Have you ever been told that you should have an ‘interior design scheme’ a ‘design concept’ or a few ‘mood boards’ for your Airbnb / holiday rental / STR renovation or refresh, and then muttered ‘But why?!’

It’s ok for an expert to TELL you that you need a design scheme for your interior decor, but what they don’t explain are the reasons behind it. That’s what you’ll get here.

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The demise of the feature wall
Kate Campbell Kate Campbell

The demise of the feature wall

A feature wall, by definition, should be a ‘feature’ - it should stand out, attract the eye immediately, and wow the viewer, but it still needs to TIE IN with a fully designed scheme and link in / ‘flow’ within the space. It shouldn’t hit you in the face in a bad way, in a jarring way. It shouldn’t be seen as ‘oh they’ve done a feature wall but nothing else’. Which is what I think comes across in many Serviced Accommodation / Airbnbs at the moment. So how do we remedy this problem?

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Your photos are your ’Shop Window’ - and why that matters for the profitability of your business.
Kate Campbell Kate Campbell

Your photos are your ’Shop Window’ - and why that matters for the profitability of your business.

WITHOUT AN OUTSTANDING ‘SHOP WINDOW’ i.e. interior design & photography, you will have no SA / Airbnb business! It doesn’t matter how good your property is, or how perfect it would be for your guests - they will never know this UNLESS YOU SHOW THEM in your photos and WITH A WOW interior design!

GRAB THEIR ATTENTION. LURE THEM IN.

THEN you can explain more and tell them why they need it, finally SECURING THAT BOOKING.

It’s so simple a point to make, but one which so many property investors/developers fail to factor in to their budgets and schedules. Don’t let that be you!

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Is ‘Luxury’ the New ‘Standard’ in Serviced Accommodation?
Kate Campbell Kate Campbell

Is ‘Luxury’ the New ‘Standard’ in Serviced Accommodation?

With so many Serviced Accommodation properties claiming to be ‘luxury’, I believe that the term has lost its sheen. It’s no longer the glistening promise it once was. Now we expect nothing less than ‘luxury’. So as SA operators, you have to stay AHEAD OF THE GAME. Interior design is the answer to this problem. It can help to maximise your profits by ensuring you stand out from the crowd, and enable you to increase your nightly rates and therefore your occupancy.

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5 interior design planning tips for your Airbnb Rental
Kate Campbell Kate Campbell

5 interior design planning tips for your Airbnb Rental

5 QUICK INTERIOR DESIGN PLANNING TIPS to ensure you are able to charge a PREMIUM RATE for your fantastically designed and styled Airbnb/short term rental! It’s one thing to say you NEED to plan ahead of time with your interior design of your serviced accommodation / holiday rental, but its another to actually know WHAT EXACTLY you need to plan! This will help you out…

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Embrace colour and stand out (in the world of Airbnbs & Holiday lets)
Kate Campbell Kate Campbell

Embrace colour and stand out (in the world of Airbnbs & Holiday lets)

Colour can impact your profits! Did you know?! It can make you stand out in a world of average Airbnbs, and ensure YOUR PROPERTY is the one your potential guests click on.

So I’ve decided to go the FULL RAINBOW, and bring you a colourful visual feast! Use it as inspiration to inject a bit of colour into your Airbnb. Interior design for Airbnbs has never been so easy with these simple suggestions to wow your guests!

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Why Interior Design has More Power to Increase your Profit than Anything Else
Kate Campbell Kate Campbell

Why Interior Design has More Power to Increase your Profit than Anything Else

Do you feel like you’re just about SURVIVING in your Airbnb holiday rental business, when you should be THRIVING? May be you’re breaking even or making a small profit in most months, with a few lower than average months in the low season and a small peak of profit in high season? It’s ok, but not great.

And you’re at a loss to figure out why?

Interior Design could be the answer to all your problems!

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6 ways to add Vintage/retro Pieces in Your SA / Holiday HomE (And Why You Need to do it!)
Kate Campbell Kate Campbell

6 ways to add Vintage/retro Pieces in Your SA / Holiday HomE (And Why You Need to do it!)

For me, any SA or holiday home / Airbnb needs to feel HOMELY. It needs to have something special for your guests that makes them want to stay for longer / return again / tell their friends / and justify the extra nightly rate that you’ll be able to charge since upgrading your interior design - right?!

One way to make your space feel homely is to add something of age. A home is not homely, in my opinion, with brand new everything. How can it be? Vintage and retro pieces are the answer. So how do you add them to your space like a professional interior designer?

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“All Grey = LESS Bookings” Here’s why. .. (5 ‘Excuses’ for using grey, and my responses!)
Kate Campbell Kate Campbell

“All Grey = LESS Bookings” Here’s why. .. (5 ‘Excuses’ for using grey, and my responses!)

Grey has taken over the interiors of far too many SA / holiday rental properties, sweeping over them like a growing mist, smothering their potential and stifling their chances of really raising the bar in terms of maximum nightly rates, maximum occupancies, and maximum profits. So what are the most common ‘excuses’ for using grey, and why are they wrong? Read on to find out…

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The Joy & Pain of a Gallery Wall - How to create one with ease!
Kate Campbell Kate Campbell

The Joy & Pain of a Gallery Wall - How to create one with ease!

We’ve all seen them, loved them, tried them and then realised they’re not as easy to master as they look! Right?

It’s true, a gallery wall can be an amazing asset to your property, but it brings up some questions:

1. How do I ensure the images ‘go well together’?

2. What sizes should I use?

3. Same or different frames?

4. How do I arrange them?

5. How much are all these going to cost?!

Don’t worry though, I can help1

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First impressions count – How to create an entrance to be proud of.
Kate Campbell Kate Campbell

First impressions count – How to create an entrance to be proud of.

It’s undeniable that we all make judgements within a few seconds of meeting people, and the same is true for property. So the importance of the first impression is something not to be neglected. It becomes even more important when you are an SA/STR provider / Airbnb owner for obvious reasons! You need to wow your guests from the moment they walk in to your property.

So today I’m talking about entrances - how to provide both a functional space for your guests ‘arrival’ while also making it impressive with the wow factor!

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Get the professional look – using scale and proportion in your interior design
Kate Campbell Kate Campbell

Get the professional look – using scale and proportion in your interior design

It’s so great when small things can have a big impact on the look of your holiday let/serviced accommodation, and understanding scale and proportion in interior design is one of those things.

Its a fundamental concept in design, and one which (with a little bit of knowledge, thought and, some would say ‘bravery’), can really boost your property into the ‘professional’-looking category, as lots of designers use this trick to add impact to a space.

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Is it ‘clutter’ or is it ‘art’?
Kate Campbell Kate Campbell

Is it ‘clutter’ or is it ‘art’?

Its an interesting question isn’t it? May be what’s one person’s clutter is another person’s art, and that’s fine when we’re talking about our own homes, but when you are considering the question in relation to your holiday let or serviced accommodation property, then its a bit more tricky to answer!

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What is it to be brave?
Kate Campbell Kate Campbell

What is it to be brave?

Its a phrase we’ve all heard before, but what is it to ‘Be Brave’ in interior design?

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