Embrace colour and stand out (in the world of Airbnbs & Holiday lets)
So I’ll put it in simple terms first - colour can help increase your profits!
I know, right! Really?? Yes, really.
When you start to utilise the power of colour in the interior design of your Airbnb, you will soon see that you ATTRACT MORE GUESTS.
Attracting more guests = MORE BOOKINGS
More bookings = MORE 5* REVIEWS
More 5* reviews = HIGHER OCCUPANCY
Higher occupancy = your can INCREASE YOUR NIGHTLY RATE
Increasing your nightly rate = MORE REVENUE
More revenue = MORE PROFIT!
Rainbow LOVE cushion from The Pillow Drop
So in this week’s blog I have decided to go the FULL RAINBOW, and bring you a colourful visual feast! Use it as inspiration to inject a bit of colour into your Airbnb, and ensure you stand out from the crowd of none-colourful accommodation that sits alongside you. It’s the ONLY WAY to make sure YOUR HOLIDAY LET is the one your potential guests click on first!
RED
A tricky colour to master when it comes to interiors, and often better as an additional colour brought in through accessories and styling.
However, there are some wonderful ‘reds’ out in the world of paint at the moment, not least this one from Paint and Paper Library, called Bettlenut.
It is a softer, less harsh red, and as such can be paired with muted tones to give a warm but not too harsh feel. Use it as here on half a wall, or maybe even on a ceiling?!
ORANGE
Another high-impact colour, which I’d probably advise against using on every wall (my friend once painted her entire bedroom in ‘Urban Inferno’ - I don’t think it made for the calmest experience!)
But as an accent colour, any version of orange can be fab! It gives a bright, cheery feel, and really pops against a darker background like here in this image of the Ivy Corner Sofa by Orla Kiely.
A burnt orange is popular at the moment, as well as a more terracotta type orange, and even a peach! All delicious tones which match well with blues and greens (opposites in the colour wheel).
Orla Kiely features oranges a lot in her homewares, and the iconic retro designs lend themselves well to bringing colour into an interior.
YELLOW
Oh how I love a yellow door!
I’m not sure why it appeals so much to me - maybe as it gives a bright entrance, filling guests with an optimistic feeling as they walk in? Its a colour that makes you smile!
For internal designs too, yellow is a very versatile colour, ranging from a bold bright, through to a pale lemon and a sophisticated mustard. Mix your yellows to give a designer feel! (NB: I see a LOT of mustard cushions with either grey and blue at the moment, so I would strongly recommend that you DON’T choose this colour scheme - you won’t stand out if you do).
This yellow is Mister David by Little Greene.
GREEN
I saw this image a few weeks ago and my eyes opened wide in awe! I am a massive fan of green, and these tiles from Otto Tiles are stunning don’t you think?
Green is a hugely adaptable colour to use in interior design - with so much variety in shades, there really is no excuse for not using it! I’m seeing more of the bold emerald greens as well as the sages and softer greens that have been around for a while now, and still continue to prove popular. This colour of nature will never date I don’t think. Embrace it folks!
BLUE
Oh blue blue blue… Never makes me feel blue!
From the palest of baby blues, to the darkest depths of navy, there is a VAST array of blues out there to choose from (and may be this more of a hindrance than a help?!). But blue can be used as a base colour, similar to the way grey is used so often in accommodation - opting for blue just lifts in out of the realm of ‘sameness’ to everyone else, and when paired with a bright accent, it can really stand out.
Try to be bold with your choice, maybe use it on the ceiling as well as the walls, on the architraves and skirting boards too - using the same colour throughout adds a certain calmness to a room, and a blue can certainly help to achieve this feel.
This blue is called Blue Gum, by the Paint and paper Library.
INDIGO
In the darkest depths between blue and purple, lies this sumptuous colour! Moody, sophisticated and very grown up, indigo is a colour I love, but it is not easy to get right. Do your research on your indigo of choice, and definitely use sample pots as colours can look very different in different rooms with different light levels. The gorgeous deep shade in this image is called Trouble, by Graham & Brown.
VIOLET
Making a come back at the moment is the power of purple! Although its one that I’m not wholly convinced by if I’m honest.
I think it needs to be paired with other colours, like here with a dark red, or taken to its palest shade of lilac, like on the ceiling in this image (titled ‘Lady Char’s Statement Wall’ on the website for the Paint and Paper Library).
It can be cool, yet deep, candy-esque, yet sumptuous, so experiment and play with violet and push the boundaries. It’s an upcoming colour in the trend predictions so be ahead of the crowd and utilise it now! It will add longevity to your interiors.
AND AT THE END OF THE RAINBOW…
…LIES A POT OF GOLD!
Your pot of gold will undoubtedly be in the form of INCREASED PROFITS!