Your photos are your ’Shop Window’ - and why that matters for the profitability of your business.
Picture this:
You have THE most amazing product to sell in your shop. You know it’s great. You know it’s what your ideal customer wants. But you just can’t seem to sell in the numbers you’d hoped for!
Unfortunately you’ve only got a shop down a tiny side street, off the high street where nobody goes… so you move shops! Surely this will work?
Now you have a nice shop along the Main Street with other shops selling similar products to similar people…
But still not the sales you hoped for.
You go outside and look at your shop against the rest. Nothing stands out. Nothing is ATTRACTING those buyers.
The shop next-door on the other hand has an amazing SHOP WINDOW. Even YOU find yourself wanting to go inside to see more…
The penny drops!
YOUR SHOP WINDOW IS VITAL.
It doesn’t matter how good your product is, or how perfect it would be for all those people - they will never know this UNLESS YOU SHOW THEM IN YOUR WINDOW.
GRAB THEIR ATTENTION. LURE THEM IN.
THEN you can explain more and tell them why they need it…
… finally SECURING THAT SALE.
It’s so simple a point to make, but one which so many property investors/developers fail to factor in to their budgets and schedules. BUT WITHOUT AN OUTSTANDING SHOP WINDOW, you will have no business!
Nothing grabs attention better than an incredible interior design and, added to that, it needs professional staging and photography to really push the boundaries and elevate your property into the ‘premium’ status, as opposed to the ‘average’.
So what will you do to really make your shop window the best on the street?!
